Halo 3 Vs Film Industry 1-0
Wednesday, October 17th, 2007
The massive success of Halo 3 is blamed for the worst October weekend in years according to Advertising Age. “Total industry ticket sales were only $80 million for the Oct. 5 weekend the film opened, a whopping 27% below the same weekend the year before…”. Movie industry insiders are looking for a link to the Halo 3’s launch which had a sales figure of US$300million.
Although i am not too sure about Halo, a hardcore game, having such an effect on mainstream entertainment i am interested to see the long term effects of gaming on other forms of entertainment as it goes mainstream and draws more of people’s income and time.
